Already using FillCrew?

Campaign Packages aren't a replacement — they're an upgrade. If you want professional on-site production, a dedicated culture video, and hands-on campaign management, this is the next level. FillCrew and Campaign Packages work together, or independently. Either way, we've got you covered.

Two Options To Get Started

Option 1 — Stock Campaign

The faster, leaner way in.

No filming required. We build your recruitment video ad using professional stock footage matched to your trade, location, and open roles — paired with your branding, a compelling voiceover, and a custom instant capture page that collects candidate info the moment they engage.

Best for companies that want to get a campaign live quickly and test the results before committing to a full production shoot.

Branded voiceover and copy

Vertical format optimized for TikTok, Instagram, and Facebook

Professional video ad built with stock footage

Custom instant capture page — collects name, phone, email, ZIP, and work history

Campaign launch and targeting setup

Platform distribution across FB · IG · TikTok

Weekly check-ins and reporting

Option 2 — On-Location Campaign

(Recommended) The full build. The best results.

We come to you. A full day of on-site filming captures your real shop, your real crew, your real equipment — the authentic content that stock footage can never replicate. We leave with everything needed to produce two distinct video assets that work together to attract and convert the right candidates.

This is the package for companies serious about building a recruitment presence that lasts beyond a single campaign. The assets you receive belong to you — use them on your own social media, website, or future campaigns.

Campaign Video — 30-45 second vertical ad built for social media. Energetic, scroll-stopping, direct CTA

Culture Video — 3-4 minute sit-down interview style video featuring a field tech and company leader. Covers culture, benefits, and "why work here." Sent to interested candidates to build trust before they ever apply

Full day of on-site filming (b-roll, equipment shots, technician footage)

Script writing, voiceover, and unlimited revisions

Custom branded instant capture page

Pre-campaign setup — geofencing, behavioral targeting, platform and device optimization

Automated lead delivery — candidate info pushed directly to your team the moment someone engages

Campaign launch across FB · IG · TikTok

Weekly check-ins and performance reporting

All raw and edited assets delivered — yours to keep and reuse

From first call to live campaign — here's how it works.

01 — Discovery Call

We learn your trade, your location, your open roles, and what makes your company worth working for. This shapes everything — the video, the targeting, the copy.

02 — Production

Stock option: we build your video remotely and send for approval before anything goes live. On-location option: we schedule a filming day, come to your shop, and capture everything we need.

03 — Pre-Launch Setup

Landing pages built. Targeting parameters set. Lead delivery tested and confirmed. Nothing goes live until your candidate pipeline is ready to receive applications.

04 — Campaign Live

Your video hits TikTok, Instagram, and Facebook — targeted at trades workers in your area by trade, experience level, and behavioral signals. Not job seekers. The 70% who aren't looking yet.

05 — Weekly Check-Ins

We review performance together, make real-time adjustments, and keep the pipeline moving. All lead data stored and organized in a shared report.

Want us to handle candidate screening too?

Once applications start coming in, the follow-up is everything. We offer pre-screening calls as an optional add-on — identifying your top candidates before they ever reach your desk, so you're only spending time with people worth interviewing.

Ready to stop posting and start recruiting?

Every week without a campaign is another week your competitors are filling positions you're not. Let's talk about what a package looks like for your company, your trade, and your market.